Does a blurry or pixelated logo have you bummed? Fix it with this simple trick!My awesome spreadsheet goddesses, I must preface this post with an explanation and disclaimer:

#1 It has nothing at all to do with spreadsheets or organization.

#2 I am not a graphic designer.

Nonetheless, I feel compelled to blog about this topic because, well, most of my subscriber base consists of bloggers and/or entrepreneurs. And, if you fall into either camp, this post may interest the bejeezus out of you.

You know when you buy a new lavender-colored car and then, suddenly you start seeing lavender-colored cars everywhere? Maybe? Well, it’s the same with the topic of this post. You know, once I discovered this soon-to-be-exposed problem on my own site, I started noticing it on a lot of your sites as well.

Are you ready? *drumroll, please*

I’m going to teach you a stupidly simply trick for converting your logo into a crisp, non-pixelated file that can scale up or down to your heart’s content.

Does your logo look blurry or pixelated on your WordPress site? Fix it with this simple trick!Click To Tweet

Now, the reason I’m writing this post isn’t because I want to wow you with my design prowess. Truth be told, I have next to none.

No, the reason I’m writing this post is because I literally spent hours scouring forums for this answer unsuccessfully the other day. What a waste of time!

My question: How can I make my text logo not look pixelated or blurry?

Simple question, no?

I did not find a single helpful search result. Nada.

For the record, here is the logo I was working with:

Lest you tell me it’s not that blurry, look…it’s my (now former) logo and it should look freakin’ crisp.

If you are a perfectionist, I know that you get it.

So, aside from the other issues that said logo embodies, I knew that it had to not be blurry.

Here’s what I tried that didn’t work (recall that I am not a graphic designer so these may sound stupid to you if you are):

  1. Exporting the file at 300 PPI (this just makes the image bigger);
  2. Adjusting a bazillion other settings involving terms like “alias” (no change);
  3. Doing a command + Y or something like that (no change to the export);
  4. Doubling the size of my export (my WordPress theme wouldn’t shrink the image, so it was way too big).
  5. Creating a smart object in Photoshop that linked to the Adobe Illustrator file (dumb).

Finally, I texted my ex-husband, Alex Mariño – a wonderful graphic designer, web designer, and otherwise decent human being – late the other night for help. After about an hour, he handed me back the solution, which I’m about to share with you.

Now my logo looks like this:

Note that both logos are exactly 400px x 100px. The first is a png file, and the second is a svg file. Both were created in Adobe Illustrator, but any program that will allow you to save your logo as an svg file will work for this.

[Just a quick note: I use WordPress and uploading my logo requires the use of a free plugin because WordPress doesn’t recognize svg files otherwise. If you use another platform like Squarespace, I’m afraid that a quick scan of its support forums on 1.4.17 yielded nothing useful –  it appears that you will not be able to use a logo with an svg extension. That being said, this post may still be of value to you, particularly if you use your logo on documents or social media platforms.]

Here’s the video tutorial on how to save your logo or other file so that it’s scalable without pixelating or becoming blurry.

If you aren’t a fan of videos, here are the instructions:

Here’s how to make your logo look pixel-perfect at any resolution:

  1. Have your logo open in Adobe Illustrator. Then,
  2. Click on the selection tool (black arrow) => select ‘Type’ from the menu => ‘Create Outlines’.
  3. Go to ‘File’ => ‘Save As’ => choose ‘svg’ under the ‘Format’ drop-down list => ‘Save’ => ‘OK’.
  4. Now, right-click on your saved file => ‘Open With’ and choose your favorite text editor. I use Text Wrangler (it’s both awesome and free), but you could use any notepad/text app.
  5. Beginning on or around line 2 will be ‘<svg …[lots of scary code stuff]… >’ Find ‘style=’ and put your cursor in front of it. [see screenshot below] Now…
  6. Type width=”400″ (replace ‘400’ with however wide you want your logo to be in pixels). Then, hit your spacebar and type height=”100″ (replace ‘100’ with the height of your logo). Hit the spacebar once more and save your file.
  7. Upload the WordPress plugin SVG Support and activate it.
  8. Now, drag your logo into your media library and replace your existing logo with it.
  9. Go back to your Illustrator file and undo the ‘Create Outlines’ move before you save and close your file.

That’s it!

Let’s cover a few things that we just did.

  1. In Illustrator, we created outlines of text and shapes. This eliminates the pixelation that occurs when images (jpeg and png files) are enlarged, as well as the blurriness that accompanies smaller images (like my logo).
  2. In our text editor, we specified the size we wanted our logo to be. Why? Because svg files will fill the size of their containers. So, if your WordPress theme allows you to import a logo that spans the entire width of your site (like mine), your svg logo will get all excited and overwhelm your screen. Hence the need to constrain it.
  3. Back in Illustrator, we undid the ‘Create Outlines’ move because once you convert your logo to an outline instead of text and shapes, you cannot edit it as you normally would. In other words, if you decide later that you’d like to see what your logo would look like using Monteserrat font, you would have to recreate it. By undoing this last step, you won’t have to.

Now, here are screenshots of the text editor bits:

This is what your lovely svg file actually looks like. Don’t be scared.
The highlighted blue text is what you will need to enter to constrain the dimensions of your logo (use your numbers, not mine).

And, here is the plugin you will need to upload:

I promise not to post too much on these sorts of topics, but I just had to share this secret with you. Now, I’d love to know whether you have any awesome graphic design secrets you’d dig sharing. Do tell! Thanks 🙂

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Thanks so much for swinging by! <3